Marketing with purpose. Results that matter.
Good Measure Marketing was built on a simple belief — that good marketing doesn't need to be complicated, expensive, or overwhelming. It just needs to be right.
Built for businesses that deserve better.
Good Measure Marketing was founded to give small and medium businesses access to the kind of strategic marketing thinking that's usually reserved for big brands with big budgets.
We've worked across industries — from professional services and retail to hospitality and health — and we've seen first-hand what happens when marketing is done without a clear strategy. Wasted spend, inconsistent messaging, and a brand that doesn't reflect the quality of the business behind it.
We started Good Measure to change that. To bring considered, strategic thinking to businesses that are ready to grow — and to make the process feel manageable, not overwhelming.
Hi, I'm the founder of Good Measure Marketing.
With over a decade of hands-on marketing experience, I've built my career across some genuinely varied territory — from leading influencer talent and managing brand partnerships, to running marketing strategy for a portfolio of nine hotels across Australia's major hospitality brands.
I'm a digital marketing and influencer marketing specialist at heart, but the truth is I've never been someone who stays in one lane. I've led campaigns, managed teams, built content strategies, handled OTAs, overhauled websites, and sat in boardrooms as a brand lead. I bring all of that to every client I work with.
What sets Good Measure apart is pretty simple: you get me. Senior thinking, genuine relationships, and a commitment to finishing every project to the highest standard — no junior handoffs, no vague strategies that gather dust. Just clear, considered marketing that actually moves the needle.
- Group Marketing Manager, Regional Accommodation Group (9 hotels across Choice, Accor & Best Western)
- Brand Lead & Board Member, Queensland Suns Men's & Mixed Netball
- Influencer Manager & talent strategist
- Agency Manager, Outsource2Us Marketing Agency
Three things we never compromise on.
Approachable
Marketing can feel intimidating. We make it feel manageable. No jargon, no overwhelm — just clear thinking, honest advice, and a team that's genuinely easy to work with.
Considered
We don't rush to recommendations. Every strategy, every piece of copy, every campaign starts with understanding your business — properly. Good work takes good thinking.
Confident
We back our work. You'll always know the reasoning behind what we recommend, and we'll tell you honestly if something isn't right for your business.
Why Good Measure?
Because you deserve marketing that's built around your business — not a template, not a package, not a junior account manager learning on the job. Every engagement starts with listening, and every recommendation is backed by real experience across real industries.
Ready to do marketing properly?
Let's have a conversation about your business and work out the best way forward together.